Every seat.
Always filled.
Zero WhatsApp chaos.
Say goodbye to WhatsApp booking chaos and missed seats. SeatFill gives your rowing club smart seat booking, automatic waitlists, session reporting, safety incidents, and live analytics — under your own domain, on any device.
< 30 min
to go live
We handle setup end to end
0
double-bookings
Real-time conflict prevention
5
built-in themes
Matches your club colours
100%
mobile-ready
Installable PWA, no app store
Sound familiar?
Still running your club the hard way?
Most clubs manage bookings through WhatsApp groups, shared spreadsheets, or a frantic phone call to the secretary. SeatFill replaces all of it — and adds capabilities most clubs never knew they were missing.
Booking requests flooding in via WhatsApp and text
Members book their seat in 30 seconds, any time of day or night
Two members answering the same WhatsApp message at once
Real-time conflict prevention — physically impossible to double-book a seat
Gig goes out short because someone cancelled last minute
Automatic waitlist fills the seat instantly when anyone drops out
No record of who rowed which boat and when
Complete audit trail — every booking, cancellation, and session charge
Nowhere to formally log a safety incident or near-miss
Structured reporting with auto-generated formatted PDF reports
Popular sessions fully booked before most members know
Automatic waitlist — every cancellation reaches the right member first
No record of who inspected the boat or flagged a fault
Every inspection logged, issues auto-closed with inspector name, full audit trail — safety records always ready
Everything you need
Built for boat clubs.
Not adapted for them.
Every feature was designed around how boat clubs actually operate — not bolted on from generic booking software. If your club does it, SeatFill handles it.
Smart Slot Booking
Members book morning or afternoon slots in seconds from any device. Real-time conflict prevention means double-bookings are simply impossible — no more mediating overlapping requests.
Automatic Waitlist
When a slot fills up, members join the waitlist. The moment someone cancels, the next person is automatically notified and given a 30-minute window to claim it — no admin required.
Live Weather & Tides
Every booking date shows real-time wind speed, conditions, and tide times. Members make informed decisions before they commit — and fewer bookings get cancelled on the day.
Boat & Gig Management
Add boats and gigs with photos, set qualification requirements so only authorised members can book certain vessels, and block dates for maintenance or club events in seconds.
Session Billing
Log session costs and charges per trip as you go. At month-end, filter all unbilled sessions and email itemised statements to every member with a single click. No spreadsheets, no chasing.
Usage Analytics
See which boats and gigs are most popular, busiest days of the week, session trends, and your most active members — so you can plan maintenance windows and grow the club strategically.
Incident Reporting
Structured near-miss and incident forms capture every detail in the moment. Generate a formatted PDF report and email it to the club manager in one click — no more scribbled notes.
Post-Session Feedback
Members rate their session after every row. Collect CSAT scores, maintenance flags, and testimonials automatically — a constant pulse on how your boats are performing.
Member Management
Invite members, assign roles and permissions, review full booking histories, and use masquerade mode to view the app exactly as any member sees it — invaluable for support.
Automated Emails
Booking confirmations, 24-hour reminders, waitlist alerts, fuel statements, and branded welcome packs — every routine email sent automatically so nothing slips through the cracks.
SMS Alerts
Engineers and admins get an instant text the moment a medium or urgent safety issue is reported. Members can also opt in to SMS waitlist notifications so they never miss a freed seat.
BoatCheck — Vessel Inspections
Engineers run configurable pre-sail checklists on a tablet — pass, advisory, fail, or N/A. Member-reported issues appear directly in the inspection form, and marking one as passed auto-closes the issue with the inspector's name recorded. Photos attached, reports approved, branded PDFs exported.
Works Like a Native App
Fully responsive and installable on any phone — members tap 'Add to Home Screen' and get a full app experience. No app store approval, no IT department, no friction.
Simple by design
Up and running in a day
No IT department. No long contracts. No complicated setup. We do the heavy lifting so your club can focus on sailing.
Tell us about your club
Share your boats, gigs, and member list. We configure everything — domain, branding, vessels, booking rules — and hand you the keys. You're live in under 30 minutes.
Invite your members
Send invite links from the admin panel. Members get a welcome email with a branded PDF guide, set a password, and start booking — no app store, no IT department.
Run your club with confidence
Every booking, session charge, safety report, and member message in one place. Spend less time on admin. Spend more time on the water.
What your members see
Booking a boat should feel as good as being on one
Live weather & tide forecast
Members see real wind speed, conditions, and tide times for their chosen date before confirming — fewer last-minute cancellations, better-planned outings.
One-tap booking
Pick a date, choose morning or afternoon, confirm. Done in under 10 seconds from the home screen — on any phone.
Smart waitlisting
Full? Join the waitlist in one tap. A slot opens? The member gets an automatic alert with a 30-minute claim window. No admin, no awkward calls.
Installs like a native app
Tap 'Add to Home Screen' on any phone — iOS or Android. It works offline too, so members can check their bookings at the pontoon without a signal.
"Before SeatFill, booking a boat meant texting the secretary and hoping for the best. Now members do it themselves in 30 seconds."
Club Secretary · UK Sailing Club
Secure by default
Encrypted sessions, role-based access, multi-tenant data isolation
Fast setup
Live in under 30 minutes — we handle all configuration
Grows with you
Add boats, members, and admins at any time
Always available
Members book any time — even from the pontoon
GDPR Compliant
Member data is isolated, portable, and erasable on request
Used by RYA-affiliated clubs across the UK
Simple, honest pricing
One club, one price
No per-seat fees. No feature unlocks. Every tool included from day one, with pricing that scales as your club grows — not before it does.
Standard
£89
per month + VAT
Up to 3 boats, 15 members. 100 SMS/month. Every core feature included — no trial, no limits.
Pro
From £129
per month + VAT
Scales from 6 boats to 50 boats and up to 10,000 members. Use our interactive pricing calculator.
Pro Max
£995
per month + VAT
Truly unlimited. Fleet, members, SMS, BoatCheck, and a dedicated account manager included.
Got questions?
Frequently asked
How quickly can we get set up?
Most clubs are live within 24 hours. You send us your boats, gigs, and member list — we configure your domain, branding, vessels, and booking rules, then hand you the keys. You don't touch a config file.
Do members need to download an app?
No app store needed. Members open the link in their phone browser and tap 'Add to Home Screen' — it installs and works exactly like a native app, with no review process or download to manage.
Can we use our own domain?
Yes — every club gets a custom domain (e.g. row.yourclub.co.uk) with automatic SSL and DNS setup. Members see your club's login page, your logo, your colours. SeatFill never appears.
What happens when a booking is cancelled?
The next member on the waitlist is automatically notified and given 30 minutes to claim the slot. If they don't respond, the offer moves to the next person in the queue — all without any admin involvement.
Can we track session costs per member?
Yes. Admins log costs per session as they go. You can filter all unbilled sessions by member and send itemised email statements with a single click — no spreadsheet required.
Is our data shared with other clubs?
Never. Each club's data is completely isolated in its own environment — members, bookings, fuel records, and settings are entirely private to your club.
What does it cost?
The Standard plan (up to 3 vessels, 15 members) is £89/month with every core feature included. Larger clubs use our interactive price calculator — the Pro plan starts at £129/month for 5 vessels and 20 members, and scales up with natural volume discounts as you grow. A typical club with 10 boats and 65 members is around £240/month.
Ready to modernise
your club?
Get in touch and we'll have your club live within 24 hours. No long contracts. No IT department required. Just a better way to run your fleet.
We typically respond within one working day.